You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Germany.
ANA has found 129 results for you, in 275 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The role of the patient in international research

The paper considers the implications of patients' reactions, attitudes and behaviour in the overall marketing mix for ethical pharmaceutical products. Having considered the patient's influence on the choice and use of drugs, it looks at the use of...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: David S. Mitchell
September 1, 1981
×

Citation

Mitchell, D. S. (1981a, September 01). The role of the patient in international research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-role-of-the-patient-in-international-research


Research papers

Identification of persons with the potential for setting up their own business (German)

This paper emphasises methodology and subject matter. The latter serves to illustrate the former. The paper discusses an investigative assignment from the German Federal Ministry of Commerce which, in order to stimulate the rate of economic growth,...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: Elisabeth Noelle-Neumann, Erp Ring
Company: Institut für Demoskopie Allensbach GmbH
August 23, 1981
×

Citation

Noelle-Neumann and Ring (1981a, August 23). Identification of persons with the potential for setting up their own business (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/identification-of-persons-with-the-potential-for-setting-up-their-own-business-german-


Research papers

Identification of persons with the potential for setting up their own business

This paper emphasises methodology and subject matter. The latter serves to illustrate the former. The paper discusses an investigative assignment from the German Federal Ministry of Commerce which, in order to stimulate the rate of economic growth,...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: Elisabeth Noelle-Neumann, Erp Ring
Company: Institut für Demoskopie Allensbach GmbH
August 23, 1981
×

Citation

Noelle-Neumann and Ring (1981a, August 23). Identification of persons with the potential for setting up their own business. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/identification-of-persons-with-the-potential-for-setting-up-their-own-business


Research papers

Using orthodox marketing research to guide communications strategies toward key public figures

This study was undertaken to gauge the efficacy of the methods of communication used by the German Information Center. The GIC, headquartered in Mew York City, is responsible for keeping key people in the U.S. apprised of events and developments in...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: Janet Schneider
June 15, 1981
×

Citation

Schneider, J. (1981a, June 15). Using orthodox marketing research to guide communications strategies toward key public figures. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/using-orthodox-marketing-research-to-guide-communications-strategies-toward-key-public-figures


Research papers

Competence of marketing research within larger companies

The role of marketing research within larger companies varies widely. The aim of this paper is to evoke a discussion on ways to improve the status of the company researcher in the decision making process. The paper describes the place of marketing...

Catalogue: ESOMAR Congress 1980: Taking Stock
Authors: B. A. Devin, F. Maat, M. C. Leitner, R. Mielke
Company: The Coca-Cola Company
September 1, 1980
×

Citation

Devin, Maat, Leitner and Mielke (1980a, September 01). Competence of marketing research within larger companies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/competence-of-marketing-research-within-larger-companies


Research papers

New research results require methodological change

Coverage findings can be manipulated depending on the choice of pre-coded response models. The relationship between response and sorting pre-choice alternatives leading to a "yes" or "no" decision has a particular influence here. Internationally,...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Authors: Friedrich W. R. Tennstädt, Renate Köcher
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1980
×

Citation

Tennstädt and Köcher (1980a, June 15). New research results require methodological change. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-research-results-require-methodological-change


Research papers

Polls, media and the law in the Federal Republic of Germany

The German Law on the European Election does not contain any provisions concerning the publication of results from surveys conducted among voters during the European Parliament election in June 1979. The national laws in Europe vary considerably....

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Author: Walter Rudolf
June 15, 1980
×

Citation

Rudolf, W. (1980a, June 15). Polls, media and the law in the Federal Republic of Germany. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/polls-media-and-the-law-in-the-federal-republic-of-germany


Research papers

Effects of television advertising on children

A sample of 900 children (and their mothers), aged 6 to 13 and representative the Federal Republic of Germany was interviewed on a wide- spread selection of leisure-time activities, media consumption data as well as their opinions and attitudes...

Catalogue: Seminar 1980: Children And Young People
Author: Henning Haase
June 15, 1980
×

Citation

Haase, H. (1980a, June 15). Effects of television advertising on children. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/effects-of-television-advertising-on-children


Research papers

A comparative analysis of voting and voters in Germany and the United Kingdom

The objective of this paper is to investigate what can be learnt about comparative politics from an examination of public opinion poll data across country. The two countries selected are Germany and Britain: and the data compared is mainly taken from...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Authors: John Clemens, Kurt Galler
Company: Marplan Forschungsgesellschaft mbH
June 15, 1980
×

Citation

Clemens and Galler (1980a, June 15). A comparative analysis of voting and voters in Germany and the United Kingdom. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-comparative-analysis-of-voting-and-voters-in-germany-and-the-united-kingdom